We are seeking a passionate and experienced Social Media Manager to join our team and lead our social media strategy across various platforms. You'll be responsible for crafting engaging content, growing our online communities, and driving brand awareness to achieve our marketing goals.
Must Have
- 3+ years of experience in social media marketing or a related field.
- Experience in university or educational institutions will be considered an added advantage.
- Proven track record of growing brand awareness and engagement on social media platforms.
- Excellent content creation skills with a strong understanding of social media copywriting.
- Experience with social media management tools.
- Working knowledge of social media advertising platforms.
- Solid analytical skills with the ability to track and interpret social media data.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- A passion for social media.
Responsibilities
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics.
- Collaborate with other teams to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Social media accounts’ design and management
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up to date with current technologies and trends in social media, design tools and applications.